Winners 2011

Grand Prix

Package Tracking

Category 37  PKWs & SUVs

Package Tracking | Daimler AG

Agency: Jung von Matt / Spree | Production: Markenfilm Crossing GmbH

 

BMW Magazin iPad App

Category 26  Mobile Marketing (Apps for smart phones, pads & tabs, In-Car solutions)

BMW Magazin iPad App | Bayerische Motoren Werke AG

Agency: HOFFMANN UND CAMPE Corporate Publishing | Production: ringzwei

 

Winners per Category

Commercials (TV and Cinema)

Category 1  Passenger Cars (Subcompact/Compact)

Gold

Projections | Skoda Auto a.s.

Agency: Leagas Delaney Praha s.r.o. | Production: Tempomedia

Silver

Renault ZE Electric Life | Renault

Agency: Publicis Conseil | Production: NOSE PH (ST CLOUD) / BLINK (LONDON)

Jury prize

A World Without Electricity

Agency: Hochschule für Fernsehen und Film München | Production: NEUESUPER / HFF München

Category 2  Passenger Cars (Intermediate/Large)

Gold

Manipulation | Audi AG

Agency: BBH | Production: Tony Petersen Film (Co Production Stink)

Silver

SEAT LEON ECO "DREAM" | SEAT IMPORT

Production: CAVIAR BRUSSELS

Category 3  Passenger Cars (Luxury/Sports), SUVs

Gold

Fussel | Audi AG

Agency: kempertrautmann | Production: Tony Petersen Film

Silver

SLS AMG | Daimler AG

Agency: Jung von Matt / Alster | Production: Markenfilm Crossing GmbH

Category 5  Motorcycles

Silver

BMW Dream | BMW Motorrad

Agency: Serviceplan Campaign 1 GmbH | Production: EMBASSY OF DREAMS FILMPRODUKTION GMBH

TV Programs

Category 9  Research & Development, Environment

Gold

e-miglia 2010 Highlightshow

Production: REBEL Productions GmbH

Category 10  Test Reports

Silver

TURBO – Das Automagazin Sendung 29 | SPORT1 GmbH

Production: BRANDSOME GmbH

Category 11  TV Reports/Documentaries (Motor Shows, Events, Travel, Motor Sports) up to 15min

Gold

Die Tempomacher - Audi & die DTM | Deutsche Welle TV

Production: Deutsche Welle TV

Silver

FAST CLUB | W9

Agency: MONTAGNE ROUGE | Production: ROTENBERG

Category 12  TV Reports/Documentaries (Motor Shows, Events, Travel, Motor Sports) more than 15min

Gold

360° GEO-Reportage: Die verrückten Karren des Mister Winfield | ARTE G.E.I.E.

Production: Medienkontor

Silver

Klassik Mobil | n-tv / PS – Das Automagazin

Production: EVO 7

Category 13  Road Safety & Accident Prevention

Silver

Unfallakte Rostock | n-tv / PS - Das Automagazin

Production: n-tv

Websites

Category 14  Passenger Cars (Subcompact/Compact/Medium)

Gold

Octavia 360° | Skoda Auto a.s.

Agency: Leagas Delaney Praha s.r.o. | Production: Leagas Delaney Praha s.r.o.

Silver

Der Picanto ist los. | Kia Deutschland

Agency: H2OMEDIA AG | Production: H2OMEDIA AG

Category 15  Passenger Cars (Large/Luxury/Sports), SUVs

Silver

Mercedes-Benz "SLK Speed Date" | Daimler AG

Agency: Sabotage Filmproduktion GmbH | Production: Scholz & Volkmer GmbH

Category 16  Vans, Trucks, Commercial Vehicles

Gold

Webspecial LKW Kostenkuchen | Mercedes-Benz Vertrieb Deutschland

Agency: Elephant Seven/Pixelpark | Production: Elephant Seven/Pixelpark

Category 17  Motorcycles

Gold

Relaunch: www.ktm.com | KTM Sportmotorcycle AG

Production: Kiska GmbH

Silver

BMW Motorrad Community | BMW Motorrad

Agency: Serviceplan / Plan.Net | Production: Serviceplan / Plan.Net

Category 18  Motor Sports, Sport History & Vintage Cars, Drivers/riders personal sites

Gold

BMW Europatour "Freude hört nie auf" | BMW AG

Agency: 19:13 Werbeagentur GmbH | Production: Studio Seidel

Category 20  Automotive Information Networks (Magazines, Motor-Clubs, Services)

Gold

mb! Magazine powered by Mercedes-Benz | Daimler AG

Production: Scholz & Volkmer GmbH

Category 22  Corporate Websites

Silver

Volkswagen Design 4.0 | Volkswagen AG

Agency: argonauten G2 GmbH | Production: argonauten G2 GmbH

BMW Motorrad Corporate Website (Rebrush) | BMW Motorrad

Agency: Serviceplan / Plan.Net | Production: Serviceplan / Plan.Net

Category 23  Social Media (video blogs, podcasts, social network sites)

Gold

Audi A1 Microsite | Audi AG

Agency: Neue Digitale / Razorfish GmbH | Production: Neue Digitale / Razorfish GmbH

Interactive / Multimedia

Category 24  Streaming/Web-Only Films/Web-TV/ Virals

Gold

MINI One Clubman Viral "Have you seen that"? | BMW AG

Agency: 19:13 Werbeagentur GmbH | Production: Studio Seidel

Silver

Mazda Stories | Mazda Motor Europe

Agency: JWT Düsseldorf | Production: TYO Productions Inc.

A Perfect Match | BMW Group Classic

Agency: shot one advertising & films | Production: shot one advertising & films

BMW – Living in the Lights

Production: Bandito Brothers

Le prix de la vie | Société de l'assurance automobile du Québec

Agency: Amalgame | Production: La Cavalerie

Category 25  Internet Advertising

Gold

Try to catch me. | BMW Motorrad

Agency: Serviceplan / Plan.Net | Production: Serviceplan / Plan.Net

Silver

Banner "Makellos" für Junge Sterne | Mercedes-Benz Vertrieb Deutschland

Agency: Elephant Seven/Pixelpark | Production: Elephant Seven/Pixelpark

Category 26  Mobile Marketing (Apps for smart phones, pads & tabs, In-Car solutions)

Gold

BMW Magazin iPad App | Bayerische Motoren Werke AG

Agency: HOFFMANN UND CAMPE Corporate Publishing | Production: ringzwei

Audi A7 Sportback iPad App | Audi AG

Agency: Gingco.Net New Media GmbH | Production: CLANMO GmbH

Silver

Augmented Reality Plakat | Audi AG

Agency: Neue Digitale / Razorfish GmbH | Production: Neue Digitale / Razorfish GmbH

DAS UNVORHERSEHBARE LEBEN | Honda Motor Europe Ltd

Agency: HAKUHODO DEUTSCHLAND GMBH | Production: Wieden+Kennedy London

Category 27  Interactive Campaigns

Gold

The New Jetta 2011 - CRM campaign | Volkswagen Canada

Agency: PALM + HAVAS | Production: Stuart Macmillan

Silver

SLS Internetkampagne | Daimler AG

Agency: Jung von Matt / Alster | Production: Markenfilm Crossing GmbH

Category 28  CD-ROM/DVD/Other Applications

Gold

Kunden-DVD Mercedes-Benz C-Klasse Coupé | Daimler AG

Agency: FELDMANN media group AG | Production: element e gmbh filmproduktion

Category 30  Special Internet Advertising

Gold

360° Fahrerlebnis Daimler AG – Fahrkonfigurator | Daimler AG

Production: Mackevision Medien Design GmbH

smart. studio. - remix your reality. | Daimler AG

Agency: fischerAppelt | Production: fischerAppelt

Silver

Die Antwort auf die Frage: Wo ist der Tank? | Audi AG

Agency: Neue Digitale / Razorfish GmbH | Production: Markenfilm Crossing GmbH

Mailing Mercedes-Benz Transporter Branchenspezialisten | Mercedes-Benz Vertrieb Deutschland

Agency: Elephant Seven/ Pixelpark | Production: Elephant Seven/ Pixelpark

Informational Films

Category 31  Corporate Video

Gold

Where can your CV take you | Skoda Auto a.s.

Agency: Leagas Delaney Praha s.r.o. | Production: Bakery Films

Silver

BMW 7 Series. Steinway & Sons | Bayerische Motoren Werke AG

Production: Bavaria Film Interactive GmbH

Gegen jede Wahrscheinlichkeit | Dr. Ing. h.c. F. Porsche AG

Agency: Kemper Kommunikation GmbH | Production: bee Film GmbH

Category 32  Research & Development, Environment, Sustainable Development

Silver

Volvo V60 Plug-In Hybrid animations | Volvo Car Corporation

Agency: A+A Communication | Production: Vingaland

Category 33  Road Safety & Accident Prevention

Gold

Willi Weitzel hat's geschnallt | Allianz Deutschland SE

Agency: Molthan van Loon Communications GmbH | Production: M hoch 4 Die Fernsehagentur GmbH & Co. KG

Silver

A23 Südosttangente, Sanierung Hanssonkurve | ASFINAG Autobahnen- und Schnellstraßen- Finazierungs AG

Production: SBVS, Schreinlechner + Bliem Visual Solutions OG

Category 34  Motor Sports, History & Vintage Cars

Gold

Le Mans 2010 Highlights | Audi AG

Production: ZIGGY mediahouse GmbH

Silver

Unter Strom | Dr. Ing. h.c. F. Porsche AG

Agency: Kemper Kommunikation GmbH | Production: bee Film GmbH

Coppa di Sicilia | ALDAR Properties PJSC + Ferrari SPA

Agency: Jack Rouse Associates | Production: Group.IE in Co-Produktion mit Stink Ltd., London

Category 35  In-house Information & Training

Gold

Queen | BMW AG

Production: Regiepapst MedienProduction GmbH

Category 36  Corporate Social Responsibility

Silver

BMW Group Sustainability | BMW Group

Production: Bylauterbach GmbH

Product Presentation Films

Category 37  Passenger Cars & SUVs

Gold

Package Tracking | Daimler AG

Agency: Jung von Matt / Spree | Production: Markenfilm Crossing GmbH

Silver

Audi A6 Java | Audi AG

Agency: Philipp und Keuntje GmbH | Production: RTT AG

Category 38  Vans, Trucks & Commercial Vehicles

Gold

CLAAS Lexion | CLAAS KgaA mbH

Production: medienfabrik gütersloh GmbH

Category 39  Motorcycles

Silver

BMW G 650 GS | BMW Motorrad

Agency: Serviceplan Campaign 1 GmbH | Production: oliverstefan photographers

Category 40  Suppliers (Tires, Electronics, Oil, Fuels etc.)

Gold

SEW EURODRIVE – Inductive Charging | SEW-Eurodrive GmbH & Co. KG

Production: madness GmbH

Silver

Michelin Pilot Sport 3: Amplificateur de sensations | MICHELIN

Agency: Mc CANN Erickson | Production: MRMWORLDWIDE

BMW Isetta Follow Sixt | BMW Museum

Agency: 19:13 Werbeagentur GmbH | Production: Studio Seidel

Category 41  Shows, Fairs, Events

Gold

Mercedes-Benz . Concept A-Class | Daimler AG

Agency: Atelier Markgraph GmbH | Production: Raid FilmProduction

Nachts im Museum | Daimler AG

Agency: Scholz & Volkmer GmbH | Production: GoodFilm GmbH

Silver

Perfektion | Audi AG

Agency: Philipp und Keuntje GmbH | Production: Parasol Island GmbH

Production Arts & Crafts

Category 42  Best Music

Black

BMW Museum Isetta | BMW Museum

Agency: 19:13 Werbeagentur GmbH | Production: Studio Seidel

Category 43  Best Animation, Graphics and Special Effects

Black

MINI One Clubman Viral "Have you seen that"? | BMW AG

Agency: 19:13 Werbeagentur GmbH | Production: Studio Seidel

Category 44  Best Direction

Black

Package Tracking | Daimler AG

Agency: Jung von Matt / Spree | Production: Markenfilm Crossing GmbH

Category 45  Best Camera/Photography

Black

Perfektion | Audi AG

Agency: Philipp und Keuntje GmbH | Production: Parasol Island GmbH

Category 46  Best Editing

Black

Skoda Fabia RS "Shower " | SKODA AUTO a.s.

Agency: Leagas Delaney Hamburg GmbH | Production: Cobblestone Filmproduktion GmbH

Category 47  Best use of 3D

Black

Volvo Concept Universe | Volvo Car Corporation

Agency: A+A Communication AB / SCP | Production: Edithouse Film Works AB