Winners 2013

Grand Prix

MINI NEXT FAMILY

Category 41 Shows, Fairs, Events

MINI NEXT FAMILY | BMW Group

Production: Storz & Escherich GmbH & Co. KG

 

Mercedes-Benz B-Klasse / B-Side Stories

Category 29 Games (online/mobile games used as a marketing tool)

Mercedes-Benz B-Klasse / B-Side Stories | Daimler AG

Agency: Jung von Matt/Alster Werbeagentur GmbH | Production: Markenfilm Crossing GmbH

 

Winners per Category

Commercials (TV and Cinema)

Category 1  Passenger Cars (Subcompact/Compact)

Silver

One of a kind | Adam Opel AG

Agency: Scholz & Friends OPC Hamburg | Production: Markenfilm GmbH & Co. KG

When does it start? | BMW Group

Agency: Serviceplan | Production: Soup Filmproduktion GmbH

Category 2  Passenger Cars (Intermediate/Large)

Gold

Audi quattro "Ahab" | AUDI AG

Agency: Venables Bell & Partners | Production: Epoch Films

Silver

Audi A4 TDI "Taktgeber" | AUDI AG

Agency: thjnk hamburg gmbh | Production: Markenfilm GmbH & Co. KG

Category 3  Passenger Cars (Luxury/Sports), SUVs

Gold

Yeti Pimp My Ride | Skoda Auto a.s.

Agency: Leagas Delaney Praha s.r.o | Production: RABBIT BRUSSELS

Play video

Silver

BMW 7er Spot "Souveränität" | BMW AG

Agency: Serviceplan | Production: TEMPOMEDIA Filmproduktion GmbH

Category 4  Vans, Trucks, Commercial Vehicles

Gold

BABY | NISSAN Mexico

Agency: Teran/TBWA Mexico | Production: Breathe Productions

Play video

Category 6  Suppliers (Tires, Electronics, Oil, Fuels etc.)

Silver

Pit Stop | Tirendo Holding GmbH

Agency: thjnk berlin gmbh | Production: Markenfilm Berlin GmbH

Category 8  Road Safety & Accident Prevention

Gold

When you ride, the biggest danger is to think that there is none | Délégation à la Sécurité et à la Circulation Routières (DSCR)

Agency: Publicis Consultants | Production: Quad Production

Play video

TV Programs

Category 10  Test Reports

Silver

Legenden | Sport1 GmbH

Production: BRANDSOME GmbH

Websites

Category 16  Vans, Trucks, Commercial Vehicles

Gold

CLAAS Combine | CLAAS KGaA mbH

Production: medienfabrik Gütersloh GmbH Studio Berlin

Play video

Category 17  Motorcycles

Silver

One World. One R 1200 GS. | BMW Motorrad International

Agency: Plan.Net Campaign Zweite GmbH & Co. KG | Production: Plan.Net Campaign Zweite GmbH & Co. KG / Serviceplan Campaign 1 GmbH

Category 18  Motor Sports, Sport History & Vintage Cars, Drivers/riders personal sites

Silver

Walkenhorst Motorsport Site | Walkenhorst Gruppe

Production: Wiethe Interaktiv GmbH & Co. KG

Category 22  Corporate Websites

Silver

Pappas Gruppe Next Generation | Pappas Gruppe

Production: elements.at New Media Solutions GmbH

Category 23  Social Media (video blogs, podcasts, social network sites)

Silver

Mercedes-Benz YouTube Channel Gadget | Mercedes-Benz Vertrieb Deutschland

Production: Pixelpark/Elephant Seven

Interactive / Multimedia

Category 24  Streaming/Web-Only Films/Web-TV/ Virals

Gold

Painting Coconuts | Audi Canada

Agency: zulu alpha kilo | Production: Industry Films Inc & erste liebe filmproduktion GmbH

Play video

Silver

Technology. Made easy by Volkswagen. Billiards. | Volkswagen AG

Agency: DDB Tribal Hamburg GmbH | Production: Jotz! Filmproduktion GmbH

Marder | Daimler AG

Agency: Jung von Matt / Elbe GmbH | Production: Markenfilm GmbH & Co. KG

BMW Fahrerlebnisspot Aufziehmaus | BMW AG

Agency: Serviceplan | Production: BIGFISH FILMPRODUKTION GMBH

Category 25  Internet Advertising

Gold

Zeitreise | Mercedes-Benz Vertrieb Deutschland

Production: Pixelpark/Elephant Seven

Play video

Silver

Der neue Citan - Und Action! | Mercedes-Benz Vertrieb Deutschland

Production: Pixelpark/Elephant Seven

Category 26  Mobile Marketing (Apps for smart phones, pads & tabs, in-car solutions)

Gold

Mercedes-Benz 360° Fahrerlebnis on iPad | Daimler AG

Production: Mackevision Medien Design GmbH

Play video

Category 27  Interactive Campaigns

Gold

Volvo V40 Lancierungskampagne | Volvo Car Switzerland AG

Agency: Goldbach Interactive (Switzerland) AG / Leo Burnett Schweiz | Production: Impossible Software GmbH

Play video

Silver

Mac Gyver and the new Citan | Mercedes-Benz Vans

Agency: Lukas Lindemann Rosinski GmbH | Production: Markenfilm GmbH & Co. KG

Category 28  CD-ROM/DVD/Other Applications

Silver

The Big Picture - Interactive version | Volvo Trucks

Production: STARK Corporate Communication AB

Category 29  Games (online/mobile games used as a marketing tool)

Gold

Mercedes-Benz B-Klasse / B-Side Stories | Daimler AG

Agency: Jung von Matt/Alster Werbeagentur GmbH | Production: Markenfilm Crossing GmbH

Play video

Golf Challenge | Volkswagen France

Agency: Agence .V. | Production: Fighting Fish

Play video

Silver

MINI Gewinnt. | MINI Financial Services

Agency: 19:13 Werbeagentur GmbH | Production: 19:13 Werbeagentur GmbH / zweipol GmbH – Digitale Kommunikation

Category 30  Special Internet Advertising

Silver

Small Great Places presented by the new up! | Volkswagen AG

Agency: DDB Tribal Hamburg GmbH

Audi City | AUDI AG

Production: Razorfish GmbH

Informational Films

Category 31  Corporate Video

Gold

Porsche Imagefilm "Auf die Plätze" | Dr. Ing. h.c. F. Porsche AG

Agency: Kemper Kommunikation GmbH | Production: bee Film GmbH

BMW Olympia Brand Film London 2012 | BMW AG

Production: lucie_p GmbH

Play video

Silver

The Farmer's Dream | AGCO Corporation

Production: Craig Miller Productions

Grenzbereich, erweitert. Der neue 911 GT3 | Dr. Ing. h.c. F. Porsche AG

Agency: Kemper Kommunikation GmbH | Production: Markenfilm GmbH & Co. KG

„Das BMW Design Manifest: Der Anfang.“ | BMW Group

Agency: Serviceplan | Production: Bakery Films Filmproduktion GmbH

„Wir nehmen die Zukunft in die Hand.“, Porträt Thomas Kurz | voestalpine AG

Production: Solid productions GmbH

Category 32  Research & Development, Environment, Sustainable Development

Gold

Mercedes-Benz "Concept GLA" | Mercedes-Benz

Production: schwäble + wolf GbR

Play video

Silver

Mercedes-Benz 4MATIC - Perfektion Allrad | Daimler AG

Production: GoodFilm GmbH

Category 33  Road Safety & Accident Prevention

Gold

Above all the toys | Russian Association of Motor Insurers

Agency: Zavod Consulting | Production: Stink Moscow

Play video

Silver

Mercedes-Benz Unfallopfer Frontal | Daimler AG

Production: GoodFilm GmbH

Category 34  Motor Sports, History & Vintage Cars

Gold

13.854 seconds | AUDI AG

Production: ZIGGY mediahouse gmbh

Play video

Silver

Porsche Motorsport Webfilm "Heroes" | Dr. Ing. h.c. F. Porsche AG

Agency: Kemper Kommunikation GmbH | Production: bee Film GmbH

Die große Leidenschaft Audi | AUDI AG

Production: ZIGGY mediahouse gmbh

Category 35  In-house Information & Training

Gold

Markenfilm Mercedes-Benz Service | Daimler AG

Production: Leithaus GmbH Filmproduktion

Play video

Silver

70 Jahre Wolfgang Porsche | Dr. Ing. h.c. F. Porsche AG

Production: schwäble + wolf GbR

Porsche Compliance Imagefilm "Wer, wenn nicht wir?" | Dr. Ing. h.c. F. Porsche AG

Production: schwäble + wolf GbR

Category 36  Corporate Social Responsibility

Silver

Clean Production | BMW Group

Production: _wigeCreation ByLauterbach

Product Presentation Films

Category 37  Passenger Cars & SUVs

Gold

Der Designprozess "Mercedes-Benz S-Klasse" | Mercedes-Benz

Production: schwäble + wolf GbR

Play video

Silver

New Horizons | Daimler AG

Production: Markenfilm Crossing GmbH

Mercedes-Benz Concept Style Coupé 'Highspeed-Clip' | Daimler AG

Agency: Atelier Markgraph GmbH | Production: Raid Filmproduktion

Der neue Porsche 911 Carrera | Dr. Ing. h.c. F. Porsche AG

Production: schwäble + wolf GbR

The All-New Range Rover Sport Product Film | Land Rover UK

Production: Tangerine Films Ltd.

Audi exclusive | quattro GmbH

Production: ZIGGY mediahouse gmbh

Category 38  Vans, Trucks & Commercial Vehicles

Gold

Toyota "Heroes" | Toyota Motor Europe

Production: GoodFilm GmbH

Play video

Silver

CLAAS ARION 500/600, Weil er es kann | CLAAS KGaA mbH

Production: medienfabrik Gütersloh GmbH Studio Berlin

Category 39  Motorcycles

Silver

Sound Systems. | BMW Motorrad

Agency: Serviceplan Campaign 1 GmbH | Production: WEISSCAM GmbH

Modern Movement | BMW Motorrad International

Agency: Serviceplan Campaign 1 GmbH | Production: GLASS Film GmbH & Co. KG

1290 Super Duke R Prototype - Escape of the beast | KTM SPORTMOTORCYCLE AG

Production: Kiska GmbH

Category 40  Suppliers (Tires, Electronics, Oil, Fuels etc.)

Gold

Was Menschen mögen | Volkswagen Zubehör GmbH

Production: Frankfurt-Film GmbH

Play video

Silver

"element C" – Mubea Carbo Tech | Mubea Carbo Tech GmbH

Production: explosive egg films and television

Category 41  Shows, Fairs, Events

Gold

MINI NEXT FAMILY | BMW Group

Production: Storz & Escherich GmbH & Co. KG

Play video

Mercedes-Benz, Concept Style Coupé 'Weltpremiere' | Daimler AG

Agency: Atelier Markgraph GmbH | Production: Raid Filmproduktion

Silver

Concept You | Volvo Car Group

Agency: A+A Communication / SCP | Production: Edithouse Filmworks

GS Trophy: Das legendäre Enduro-Abenteuer von BMW Motorrad. | BMW Motorrad International

Agency: Plan.Net Campaign Zweite GmbH & Co. KG | Production: ByLauterbach GmbH

Production Arts & Crafts

Category 42  Best Music

Black

Modern Movement | BMW Motorrad International

Agency: Serviceplan Campaign 1 GmbH | Production: GLASS Film GmbH & Co. KG

Category 43  Best Animation, Graphics and Special Effects

Black

LAMBORGHINI AVENTADOR | Automobili Lamborghini S.p.A

Agency: Philipp und Keuntje | Production: Sehsucht GmbH

Category 44  Best Direction

Black

When does it start? | BMW Group

Agency: Serviceplan | Production: Soup Filmproduktion GmbH

Category 45  Best Camera/Photography

Black

Urban Outlaw | Magnus Walker 911

Production: mos media ltd & erste liebe filmproduktion GmbH

Category 46  Best Editing

Black

Audi exclusive | quattro GmbH

Production: ZIGGY mediahouse gmbh

Category 47  Best use of 3D

Black

With Flying Colors | Volvo Car Group

Agency: A+A Communication | Production: Edithouse Filmworks