Establishing an International Communication System to Build the Image of Chinese Automotive Brands

On November 20th, the World Internet of Things Congress, AutoVision China Awards and Transportation Vehicle Interconnection Forum were held at the National Convention Center. Experts, scholars, and representatives from the industry gathered to provide insights and suggestions for the development of Chinese automotive brands. Attendees believe that the Chinese automotive industry is at a critical juncture of technological innovation and brand iteration. In the next decade, there is a need not only for breakthroughs in digital and technological innovation but also for expanding global markets through brand effects, allowing the world to see Chinese automobiles.

AutoVision Awards serves as an authoritative third-party international platform to propel Chinese automotive brands onto the world stage. Over the past two years, the platform has efficiently disseminated the brand and culture of Chinese automobiles through the AutoVision Awards, showcasing more facets of the Chinese automotive industry to the world. At this year's 2023 International Motor Show Germany (IAA MOBILITY), the platform presented annual brand awards to companies such as GAC Motors, BYD, NIO, and XPeng, becoming a highlight of the IAA and attracting attention from over 100 global authoritative media outlets.

China has made significant contributions to the global brand evaluation theoretical system, standard system, and release system. Liu Pingjun, Chairman of the China Brand Construction Promotion Association, stated in his speech at the forum that under the guidance of brand clusters, China will establish the International New Energy Power Vehicle Brand Center by the end of this year. Starting next year, it will take the lead in releasing the World New Energy Power Vehicle Brand Ranking.

Shi Jianhua, Deputy Secretary-General of the China Electric Vehicle Hundred People Association, noted that China's automotive industry has developed rapidly over the past decade, with the country's new energy vehicle sales reaching 6.278 million units in the first nine months of this year. Currently, the Chinese automotive industry is accelerating its global layout, requiring not only leading products and technologies but also international brands and cultures. This necessitates collaborative efforts from all sectors of society, and AutoVision China serves as an excellent platform for such support.

The President of AutoVision China revealed that the AutoVision Awards global conference will be held in China for the first time next year. The event will invite automotive professionals and award winners from around the world to experience the charm and value of the Chinese automotive market firsthand. Furthermore, AutoVision Awards will alternate between China and Germany to fully leverage its global brand advantage, establish the international discourse power of Chinese automotive brands, and contribute to the international dissemination of Chinese automotive brands.